Washable Rugs PDP video


The problem: Rugs USA needed a way to communicate why customers need one of their washable rugs. They have footage from an on-location photo shoot but the footage needs to be edited to elaborate on the benefits of a Washable Rug.

The Solution: Distill the copy/content down to key points and edit the footage to highlight that messaging in a succinct way. I decided to add bars behind the text to improve readability and to combine 3 variations of dirtying a rug into one screen.

 

View in room tool


The problem: Customers were not aware of the "view in room" feature powered by Roomvo.

The Solution: To increase awarenesss of the feature, I helped in creating an animation to demonstrate how the tool can be used to preview a rug before buying. The animation was used on the Rugs USA instagram account and was intended for use on the RugsUSA.com PDP.

 

Black Friday Campaign


The problem: Rugs USA wanted a way to communicate their best sales of the year with their customers on various digital channels including the Rugs USA homepage, email, Instagram, and paid ads.

The Solution: I had planned for all of the creative to be animated to increase cutomer engagement. I was responsible for the concept, design, animation, and execution of different looks for the Black Friday time period (Nov.12-26). Both of the designs below were used on the homepage during this time frame to keep the sale looking fresh. The concept for the first version was a play on using elements of pattern, that one could find on a rug, and having them radiate outward as though eminating from the sale messaging. The concept for the second version was a more literal take on unrolling rugs.

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