Competitive analysis/ other apps & services on the market:

  • Librarything
  • Amazon
  • Good Reads
  • GetGlue
  • Shelfari
  • in-person library visit



  • Features:

  • Add titles of your digital books to your library
  • scan book barcode to add to users’ library
  • create book collections for more specific recommendations
  • Rating system makes smarter recommendations
  • save recommendations for later
  • Recommending books similar to the books in the users’ library and based on selected genres


  • Personas:

    #1 — Retiree (Sheila)

  • spends most days at home reading
  • on a budget
  • not interested in buying books
  • more interested in renting from an online library
  • has a few favorite authors and a favorite genre
  • reads approximately 1 book a week
  • #2 — Commuter (Mike)

  • Reads on the train during his commute
  • doesn’t mind spending a few dollars on a digital copy of a book
  • reads one book a month
  • enjoys historical fiction
  • doesn’t have a favorite author
  • #3 — Discouraged reader (Kathy)

  • purchases physical and digital books but is often disappointed with book choice
  • has a few favorite books
  • does not have a favorite author
  • does not finish reading purchased books
  • #4 — Bookclub member (Steve)

  • An active participant on blogs, and forums
  • thinks it is difficult to find personalized recommendations based on his likes
  • has friends with similar interests that he trusts
  • buys physical and digital books



  • Design Choices:

  • including copy descriptions of how the recommendation process works
  • providing instructions and a walkthrough for the user to add books to the library
  • for the tab bar - the 5 main uses/ functions of the app are labeled and easy to navigate between
  • from the home screen, it is not necessary for the user to create an account to use the app
  • I’ve added alerts for user choices to confirm that a process had been completed
  • when the user decides to remove a book there is an animation showing the removal of the book
  • I’ve added a notification near the “recommended” icon to indicate that new recommendations have been added