Working with a copywriter and brand manager, I designed the Amazon brand store. The goals of the store were to provide Amazon customers with a way to see the range of products sold by Tomorrow Sleep including mattresses, bedding, pillows, a sleep tracker, and bed frames/foundations.

I used a combination of product imagery complimented by lifestyle photography. The imagery, combined with descriptive and informative copy for key items, offers the customer brief descriptions of the products' benefits before clicking through to learn more or make a purchase.

Working with the limited options that Amazon provides for layout of brand stores meant that I needed to come up with creative solutions to lay out the content we wanted to feature.

With a focus on the mobile experience, I made sure the font size for all copy would be legible on smaller devices.

Animation was designed to pair with complementary copy relating to cooling airflow within tthe mattress.