Visual Design & Art Direction


Beth Greenberg


I'm a creative problem solver who enjoys creating meaningful, beautiful digital experiences.


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  • I am an Art Director and visual designer with experience working in eCommerce for fashion, beauty, and consumer goods brands. I have worked on projects ranging from responsive web design and email design to branding and illustration. My expertise working in digital and interactive design, as well as my ability to analyze and problem solve, has allowed me to strategically address a range of design needs.



    RÉSUMÉ


    Clover (Fiserv) - Brand Designer II

    7/2022 - Present

    • Building out the icon library and developing guidelines for icon usage
    • Designed digital and print marketing collateral in Figma
    • Motion design for Card Connect


    Rugs USA — Art Director (eCommerce)

    11/2019 - 7/2022

    • Oversee junior and freelance designers
    • Organize creative requests, and timelines, and streamline briefing process for the marketing team using JIRA
    • Art Direction/Creative Direction and design for web, and motion
    • Built the email design system, and custom illustration library as well as contributed to building the icon library
    • Created wireframes and high fidelity mockups for Rugs 101 (the previous FAQ)
    • Assisted in improving CTR in email (an increase of 39.5% YOY during Q1 of 2019-2020)
    • Designed/Planned UX and UI for post purchase landing pages and email series, including upsell opportunities
    • Brand development and overseeing implementation of brand guidelines
    • Animation and video editing with Adobe After Effects and Premiere Pro
    • Designed omnichannel assets for the B2B team working with Home Depot
    • Designing enhanced PLP assets for the B2B team working with Wayfair
    • Contributed to 24% increase in YOY net revenue on Black Friday 2021 and 11% increase in net revenue on Cyber Monday 2021
    • Working with the product and merchandising teams on visual design for features on the DTC eCommerce site including data visualization for lighting category and washable rugs


    Rugs USA — Senior Digital Designer (eCommerce)

    11/2018 - 11/2019

    • User Experience and User Interface design
    • Visual and interactive design for A/B testing program
    • Managed email design and visual design for Rugs USA and NuLoom
    • Art Direction and design for web and print
    • Animation with After Effects
    • Helped redesign filters & facets
    • Designed Improvements to Navigation and IA
    • Icon design for B2B (Qlik Sense Enterprise)


    Tomorrow Sleep (Serta Simmons Bedding) — Senior Web Designer

    7/2018 - 10/2018

    • Created designs for the Serta.com & Beautyrest Firmness guide
    • Designed the Tomorrow Sleep Amazon store


    Newell Brands — eCommerce Art Director/Designer

    7/2017 - 7/2018

    • Design for eCommerce marketing emails
    • Visual design for product launches and campaigns
    • Design for retail (Amazon, Walmart, Costco, and Bed, Bath & Beyond)
    • Art direction and design for Crock–Pot, Contigo, Calphalon, Bionaire, Sunbeam, Holmes, and Coleman
    • Prototyping and design of Coleman landing pages
    • DTC web design


    Estée Lauder — Freelance Visual Designer

    5/2017 - 6/2017

    • Designed editorial emails, graphics for retailers and e-commerce site updates


    Nautica (VF Corporation) — eCommerce Graphic Designer

    4/2016 – 5/2017

    • Designed site updates for category pages and homepage
    • Designed editorial and promotional emails
    • Redesigned responsive DTC eCommerce website and updated information architecture
    • Designed and built editorial landing pages in Zmags
    • Created wireframes, high-fidelity designs, and prototypes for the new monogramming experience, Nautica Watches, and Nautica Rewards site
    • Website QA and testing


    Bluefly — eCommerce Designer

    1/2014 – 3/2016

    • Designed site assets for Bluefly and Belle & Clive
    • Designed editorial and promotional emails
    • Visual design for landing pages
    • Designed editorial and promotional emails
    • Design of type lockups including hand lettering
    • Sketching and concept development
    • Animation for sales on Belle & Clive


    Phase One Network — Graphic Designer & Web Designer

    9/2010 – 11/2013

    • Designed and illustrated CD packaging
    • Web design and development using HTML, CSS, and Wordpress
    • Designed logos and identities for artists and company subsidiaries


    EDUCATION

    Applications

    The University of the Arts - Philadelphia, Pennsylvania

    Bachelor of Fine Arts in Illustration (Focus: Design)



    SKILLS & SOFTWARE

    Digital Design, Responsive Web Design, Typography, Visual Design, Illustration, Art Direction, Traditional and Digital Drawing, Wireframing, UI, Email Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Sketch, Figma, InVision, HTML, CSS, Project Management



    Applications