The marketing team at Rugs USA wanted to create a landing page to provide rug care information to customers who have purchased a rug. In order to start work on this landing page, I created a content outline including the categories that customers might have questions about after receiving their rug. I worked with the copywriter to compile accurate information about rug care. I also did competitor research to see how other rug retail brands communicated this content to their customers.

After creating the outline and gathering the information. I began sourcing photography from multiple sources including the Rugs USA instagram account, stock photography, and shooting specific photography myself.

I sketched out the basic layout of the page, trying to balance the amount of copy with descriptive visuals. I also wanted to add a level of interactivity to the content without the page feeling too overwhelming. Dividing the page by rug care topic would allow customers to navigate to the information they need quickly.