Rugs USA Marketing Design

Digital design for marketing on .com, email, and social channels as well as templates and guidelines for digital and print, giving other designers a foundation to create designs more quickly.

Contribution

  • Art direction
  • Brand design
  • Email design
  • Photo editing

    • Timeline

    2019 – 2022

    Email:

    I created several marketing email templates to use for various different types of messaging. All of the templates are responsive, developed for accessibility with alt text and live text, and account for dark mode. By creating templates, I was able to expedite email production time and standardize branding.

    Social media

    Instagram post and carousel templates. In order to help grow the Instagram audience as well as use it to drive revenue, I created templates as well as unique creative.

    Email

    Digital Campaign

    Channels included .com, Email & Instagram

    Spring Refresh Campaign

    Channels included .com, Email & Instagram

    Social Proof – "The Loop"

    Marketing partnership with interior design influencers. Creative made for PLP and PDP on rugsusa.com. I art directed the design of the banners to be templated / reusable for any new influencers we worked with.

    Homepage Heroes:

    To keep branding consistent on .com, while allowing for opportunities to be heavily promotional, I established 2 kinds of visuals. One leverages color, shape and pattern, and another relies on lifestyle photography for a more story driven message.

    Shop by size — Spot illustrations

    These spot illustrations were part of a larger brand refresh. This was designed to help customers visualize rug sizes and make shopping for rugs by size easier. By using an isometric grid, and an established color scheme, other designers are able to create new illustrations that adhere to the style.


    Versions of these illustrations were also used in the Rugs USA catalog to convey the difference in sizes of rugs within a space.


    B2B Illustrations

    These illustrations were created for use on Rugs USA's enhanced product pages on Wayfair.com. They were intended to demonstrate the benefit of buying a RugsUSA rug, the highlight product selling points, as well as how to care for the rug.

    Instagram Highlights

    Other Projects

    Rugs USA Rebrand

    Social Media

    Nautica — Marketing & UX

    Let's Work Together

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    © Beth Greenberg 2026

    Portfolio designed and developed by me 🛠