These spot illustrations were part of a larger brand refresh. This was designed to help customers visualize rug sizes and make shopping for rugs by size easier. By using an isometric grid, and an established color scheme, other designers are able to create new illustrations that adhere to the style.
Below are a selection of a larger group of icons I created and directed the creation of. Rugsusa.com uses Font Awesome for more general iconography, so for more rug specific icon needs, it was necessary to expand the existing icon library. These were created in Adobe Illustrator.
Addition of influencer content/social proof. I was responsible for art direction/creative direction and execution. Design goals included:
Design/Illustration/Animation for an A/B test to direct users to new Washable Rugs assortment. There were 3 versions of this banner created — one static photo with text (the control), one looped video gif, and this animated gif. The goal of the test was to see if animation or video would increase click-throughs.
