I design digital, print, and interactive experiences that help brands connect with their audiences.
I leverage my background in graphic design, communication design, and brand design, to create engaging designs that are user-centric, promote customer retention and loyalty, and drive sales.
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Brand: Clover Network
Updated the brand look and feel to make it more modern, authentic to their userbase, and focused on their software services rather than hardware.
Deliverables: experiential design, print and digital template design
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Transactional enterprise customer communication design
Deliverables: Transactional Email, SMS content, Push notification content, content guidelines
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Brand: CardConnect
Designing print and digital templates for team members to use to stay consistent and on brand. These designs allow for faster production and handoff from corporate team members to sales agents.
Brand: Rugs USA
Designing templates and brand guidelines for digital and print, giving other designers a foundation to create designs more quickly.
Deliverables: email design and templates, catalog design, brand guidelines, direct mail collateral, social
Brand: Rugs USA
Design for a rug care guide landing page for the post purchase .com experience. This page provides additional product information and instructions to improve the customer shopping experience and build trust.
Deliverables: landing page design, content design/strategy
Brand: Rugs USA
Design for Rugs USA's quarterly print catalogs meant to showcase the variety of rugs available and generate sales from new movers.
