Wins:

• Reduction in the amount of time it takes other team members to produce new collateral

• New component based email design system for faster email creation and deployment

Wins:

• Launched self-service options for customers to return and cancel items, reducing customer support calls and store wait times

• Designed guidelines for subject line and preview line content for transactional post purchase emails. This contributed to a unified customer experience

Wins:

• Designed marketing emails and .com creative, contributing to high conversion rates

• Developed brand look & feel for use across marketing channels including email, .com, print, and video

Wins:

• Leveraged sales data of past catalogs to inform SKU selection and page order, leading to an increase in sales

• Designed page layouts and styles enabling faster production of future catalogs